Approach

We find owners before they ever list.

Most owners aren't sure they want to sell, and they'd never call a broker. Our technology reaches them first.

15,000+ sites mapped 11,000+ businesses contacted 250+ open to selling
Inside the engine

Every owner, ranked by who's ready.

Every site tied to its owner and the land. Every conversation logged in a CRM we built. Owner interest, callbacks, and financials shared help us prioritize follow-up. Now we're connecting that work to diligence, underwriting, financing, and closing.

IRON CLAY · OWNER CRM
▲ IRON CLAYQUEUEPIPELINEMAP
Owner queueREADINESS
#1 HOT Self-serve · 6 bays · TX 86
#2 HOT Hybrid · 4 bays · TX 81
#3 WARM Self-serve · 5 bays · GA 74
#4 WARM In-bay automatic · VA 62
#5 NURTURE Self-serve · 8 bays · PA 55
HOTDIRECT · NO BROKER
READINESS
86
FORMAT
Self-serve · 6 bays
LAND
Owned, comes with it
CLEAR HEIGHT
11′6″
MARKET
TX
EVERY CONVERSATION
Reached the owner
Callback, owner asked for one
Numbers shared
Site visit · next
Next · Partner visits the siteTHU →
IRON CLAY · OWNER CRM
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READINESS
{{crmM.score}}
LATEST CONVERSATION
{{crmM.last}}
NEXT
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Our CRM, shown with sample records. Real owners stay private.{{pS.cur.sub}}

From first conversation to ownership.

Find
Map businesses, owners, and sites
Qualify
Owner conversations, follow-up, and NDAs
Evaluate
Collect financials, screen sites, and underwrite
Finance
Coordinate lenders and financing packages
Close
Manage diligence, documents, and closing
Operate
Run the site and feed results into the next acquisition

AI prepares the work and keeps it moving. Our people own the relationships, site visits, negotiations, and every decision.

Diligence

How we judge a site.

We're building a fact base that ties owner conversations, site data, financials, and operating results together.

The screenSites still in
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One example market. Each check removes sites that don't fit, and we pass on most of them.
Why it compounds

Every deal makes the next one easier.

Relationships, deal decisions, and operating results all build up in one place. Each business we own makes the next one easier to judge and to run.

Relationships
Every town we treat right makes the next owner more likely to call us back.
Data
Forecasts tested against actual revenue, costs, and equipment performance make the next deal sharper.
Density
Nearby sites share customers, teams, parts, and a brand.
Our pipeline outruns our team.

Veer Shah, Deen Khan, Carson Crocker · Founders · Read our letter →

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