Operations · Starting with Iron Clay

How we'll run the businesses we buy.

We invest in the site, the people, and the customer experience. Shared technology helps every location grow and run well.

11′6″ clear Self-serve bays Automatic
Iron Clay · self-serve and in-bay automatic washes
After we buy

We turn cash businesses into tracked, recurring ones.

Most of these businesses still run on coins, paper, and the owner's memory. This is what we're building toward at every site we own.

Recurring revenue is worth more than cash in a box.
Members
Strangers who come and goMembers paying every month
Pricing
The same price for yearsPriced by data, site by site
Business accounts
No business customersFleets and work crews on accounts
The lot
Half of it earning nothingEvery square foot earning
Equipment
Breakdowns found by customersMachines flag problems first
Numbers
A cash box and a shoebox of receiptsEvery sale, every site, one screen
Technology

Every site makes the others better.

A single owner sees one site. We're building one system across every site and business we own, so what works in one place spreads to the rest. Routine work runs automatically. Our team makes the calls.

Across sites
What works at one site spreads to the rest.
Across businesses
Car washes, laundromats, lube, and storage share customers, suppliers, and know-how.
Across deals
What we learn running sites sharpens what we buy next.
Every site, one systemExamples
Across sites
140 members at one wash also use the one down the road
Offered a plan that covers both
Automatic
Across sites
New bay pricing lifted weekday revenue at one site
Rolled out across the cluster
Our team
Across businesses
A plumbing company washes its trucks with us
Offered laundry service for its crew uniforms
Our team
Across businesses
Supply contract up for renewal
Bid out once for every company we own
Our team
Across deals
A year of real results from the sites we own
Underwriting for the next deal updated
Automatic
Across deals
A wash for sale two miles from one of ours
Owner moved to the top of our call list
Our team
Clusters

We buy in clusters.

Sites a short drive apart can share members, people, parts, and maintenance. We build density where those connections improve the customer experience and make each location more efficient to run.

FORT WORTHDALLASNORTH DALLAS 10 MI
Businesses contactedCluster hub · 10 mi ring Dallas–Fort Worth
Our pipeline outruns our team.

Veer Shah, Deen Khan, Carson Crocker · Founders · Read our letter →

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